Label demand in US to reach $21.9 billion by 2033

Due to their adaptability, flexibility, and transparency with any surface and material, manufacturers are increasingly turning to pressure sensitive labels.

Label demand in US to reach $21.9 billion by 2033

01.19.24

Sales of labels in the United States are set to be valued at $15.7 billion in 2023 and are projected to reach $21.9 billion by 2033, according to a new report from Future Market Insights (FMI), a market research firm. Sales are anticipated to expand at a CAGR of 3.4% over the forecast period. The business was valued at $15 billion at the end of 2022 and is anticipated to exhibit y-o-y growth of 4.3% in 2023, the firm reports.

Future Market Insights reveals:

The labels used in food packaging acquired more than 1/4th of the space considering end use in 2022, FMI says, noting the label ecosystem has recorded a CAGR of 2.7% during the historical period, with a value of $15.0 billion in 2022 from $13.5 billion in 2018.

The consumer buying capability prominently depends upon the quality of the packaging. Manufacturers adopt several strategies for designing the package to enhance consumer satisfaction, thereby increasing sales.

Labels play a critical role in creating brand awareness, product information, and other information, such as usage and restrictions. Due to their adaptability, flexibility, and transparency with any surface and material, manufacturers are adopting pressure-sensitive labels in the ecosystem.

Manufacturers would adopt several customization and printing technologies in the label to enhance the aesthetics and quality of packaging and improve growth. The pharmaceutical sector is a key consumer of labels in the United States.

The business has experienced growth post-pandemic due to the adoption of vaccines and the innovation of several protective measures against the outrage. The presence of key pharmaceutical manufacturers and research and development institutions further improves consumption and transportation across the country.

As per the Food and Drug Administration (FDA), new drugs should include labels with information on usage, age restrictions, temperature restrictions, brand name, ingredient information, and regulatory information.

The chemical sector deals with manufacturing, storing, transporting, and consuming several chemicals. A handful of these chemicals stored and consumed adhere to strict protective measures.

Chemicals vulnerable to air, moisture, and other environmental factors are susceptible to getting contaminated easily. Labels that provide safety information, storage information, direction of use, and other security measures can help consumers avoid issues generated by the use due to lack of awareness.

The United States chemical sector is anticipated to expand through 2033 due to the economic advancement in the country. The country is the hub for the production of several chemicals for military purposes, day-to-day purposes, and other industrial purposes.

The growth of the chemical sector would increase the consumption of packaging as it is mandatory for transporting and consuming chemicals. This will increase the consumption of labels, and stringent regulations further improve the growth.

The growing adoption of digital printing increased the consumption of sleeve labels. Digital printing technology provides advantages over other printing technologies in several factors, such as cost, time, and lower barrier requirements to end in the packaging sector. Sleeve labels used in beverage bottles and containers are required for aesthetic design and coloring options to ensure consumer satisfaction.

The global label market is poised to achieve a valuation of US$ 41.75 billion by 2023, FMI concludes, experiencing a steady growth at a CAGR of 4.9% from 2023 to 2033. Furthermore, it is anticipated to attain a market size of $67.36 billion by the conclusion of 2033